Launching a movable wall system for a global office furniture leader

As Art Director for the Everwall launch animation at NeoCon, I collaborated with 3D artists, animators, technical teams, and product owners to translate the product’s flexibility story into a compelling visual narrative. I developed a single-shot concept to capture the transformation of one space through multiple uses and configurations, mapping camera movements and guiding decisions to highlight key product details.

To start the work, I imagined how to extend the space in renderings that were already in-progress. This allowed us to plan camera movement throughout the sequence: ensuring we had a path that highlighted product features and told the spaces transformation story in a natural progression.

The camera movements were planned to show installation details, including rail interiors and cutaways to show interior design features that promote flexibility during installation.

The key transformation story is told by showing the space transform into three flexible office modes during a single fluid camera movement.